Leap
July 16, 2020
By Kelley Quader

[On Demand] Do Homeowners Understand the “Value of You?”

Mark Richardson is highly regarded as a pioneer in developing standards of professionalism in the remodeling industry. After more than 30 years with Case Design/Remodeling as President and Co-Chairman, one of the leading remodeling organizations in the industry, he is in high demand as a national speaker, advisor, and author. Read on to hear from Mark and view his full bio!

In this on-demand webinar, Mark will be speaking with another titan in the industry – Vince Nardo, President of Reborn Cabinets. Vince helped his company grow from a small start-up to a $42 million, fast-growing home improvement leader.

Attend to learn from these two top industry leaders on how you can position your company in a memorable way that not only makes you stand out but also effectively conveys your value to the customer.

Learn How to Portray Value that Exceeds Cost

This discussion will touch on:

  • Making a great first impression – Do your homeowners understand the value of your business?
  • Meeting the customer where they are
  • Leveraging technology that differentiates you from others
  • What you should be doing today, tomorrow and in the future

Meet Mark Richardson:

Mark Richardson
Author, Columnist and Advisor

Mark Richardson is highly regarded as a pioneer in developing standards of professionalism in the construction industry. After more than 30 years with Case Design/Remodeling as President and Co-Chairman, one of the leading remodeling organizations in the industry, he is in high demand as a national speaker, advisor, and author.

Mark believes that education and business acumen is imperative for success. Because of this, he is deeply involved in promoting programs for business advancement. He is a guest lecturer for MBA and Entrepeneur programs at Georgetown and George Washington University, as well as the University of Maryland, Penn State and Virginia Tech. He is a recipient of NARI’s Harold Hammerman “Spirit of Education” Award. This prestigious award recognizes excellence in training and education in the remodeling industry. In 1999 Mark was named as one other ten that will remake the remodeling industry in the coming century by Remodeling Magazine. Mark is also a Senior Fellow at Harvard University’s Joint Center for Housing Studies where he serves as an advisor and liaison between Harvard and the construction industry.

As an authority in the industry, Mark is a featured columnist and contributor for publications such as Professional Remodeler, Professional Builder, Residential Lighting, and Big Grower. His insights have appeared in, Money, The Washington Post, Better Homes and Gardens, Fortune, Advantage, and various other media outlets.

As a leading business advisor, Richardson has worked with many leading remodelers, manufacturers, and distributors. He has served on boards for Andersen Windows, Better Business Bureau, NARI, Roxul, Mosby Building Arts, Advantage Media, Harrell Remodeling, Shine, Surefire, Allen Construction, System Pavers, Neal Kelly Companies as well as others. Mark was inducted into NAHB’s Hall of Fame, which honors individuals’ lifetime achievements in making a lasting impression in the construction industry in 2008. He was also honored as Ernst & Young’s Entrepreneur of the Year for the Real Estate and Construction sector in 2006.

Mark has motivated and inspired marketing , sales and business leaders across the country as a keynote and motivational speaker for national association meetings, national sales conferences and industry events. These engagements have included Extreme Sales Summit, NARI, NAHB, OSI, GAF, Andersen Windows, Exciting Windows, The Pro Expo, Marvin Infinity, SunTrust Bank, Professional Builder, Professional Remodeler and many other business and real estate events.

Among his many other accomplishments, Mark has formed several Think Tank and Thought Leader groups, which brings together the leading contractors and manufacturers in the remodeling industry. He hosted a top-rated consumer radio show “Our House” for ten years, appeared as an expert on HGTV programs, launched a national franchise business, a kitchen and bath division of a design/build firm and created the “Remodeling Live” and “The Pro Expo” tours. Currently, he hosts a podcast series title “Remodeling Mastery” which addresses critical issues and insights to take a remodeling business to the next level.

In addition to creating the “30-Day Remodeling Business Fitness” program, Mark published the best-selling book “How Fit is Your Business?” which takes the reader through a business fitness checkup and provides a prescription for better business health. His 2015 book, “Fit to Grow” focuses on how businesses need to position for growth and what it takes to get there. In 2017 Mark published his latest book “Time Mastery” which helps the readers understand and master time.

About Leap

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This blog post reflects the opinions of the author and may or may not reflect the opinion of Leap (Leaptodigital.com).