August 27, 2020
By Kelley Quader

[On Demand] If Your Sales and Marketing Teams Aren’t Working Together, You’re Losing Money!

In order to have a successful marketing strategy, contractors need to ensure that your sales and marketing teams are working together – and that you are communicating your plan with the whole company! Heidi Ellsworth and Karen Edwards are marketing and home services industry veterans who have published two books together on just this subject. Join us on-demand as we talk with them about the importance of aligning your sales and marketing teams to make more money! Read on to learn more about Heidi and Karen’s backgrounds in the industry.

Click here to watch on-demand!

Would you like a copy of Heidi & Karen’s latest book?

Building a Marketing Plan for Roofing Contractors serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline, and other useful tools.

We have a limited number of copies to give away! Here’s how to request yours*:

  1. Register for Leap’s on-demand webinar with Heidi and Karen
  2. Send an email to kelleyq@leaptodigital.com with your mailing address

*Offer available in the United States and Canada while supplies last.

Hear from the Speakers

Click here to watch on-demand!

Meet Heidi & Karen:

Heidi J Ellsworth

Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials, and EagleView Technologies.  She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

Working with both RoofersCoffeeShop and HJE Consulting, she can focus on supporting overall marketing strategies, sales success, and content development for companies and associations within the roofing industry.  With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success. 

Ellsworth consistently writes for RoofersCoffeeShop and is a contributor to Professional Roofing, Florida Roofing Magazine, Carolinas Contact, and Western Roofing, Siding & Insulation Magazine.  She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association, Roofing Technology Think Tank (RT3), and National Women in Roofing (NWIR) which she is a founder.

Karen Edwards

Karen Edwards has been a marketing professional for 30 years and has focused the past 20 years on marketing for the construction industry. Having worked at both Carlisle Syntec and EagleView, she has led prominent industry marketing and contractor marketing programs. Karen now owns her own consulting business, Casimir Group. This allows her to follow her passion for the roofing industry, serving as the editor for RoofersCoffeeShop®, while also working with roofing contractors and manufacturers across the country in addition to her engagement with prominent industry groups including National Women in Roofing and Roofing Technology Think Tank (RT3). She writes for RoofersCoffeeShop® and industry publications including Roofing Contractor Magazine, Western Roofing, and Florida Roofing Magazine. She has served on and chaired committees on several roofing association boards including the Florida Roofing and Sheet Metal Contractors Association. 

About Leap

Leap is transforming the home services industry as the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting, and real-time communication. Created by veteran home services professionals, Leap’s application helps businesses eliminate errors and increase efficiency by simplifying and automating the day-to-day sales process. To learn more, fill out the form below.

This blog post reflects the opinions of the author and may or may not reflect the opinion of Leap (Leaptodigital.com).