By Andrew Smith
[Video] Aligning Sales and Marketing for Success!
Do you ever take your marketing manager on sales calls or out on projects with your installation crew? Heidi and Karen may have a few ideas for you! Successful marketing plans aren’t developed in isolation, they require collaboration across sales and operations to see the greatest results.
Heidi Ellsworth and Karen Edwards have been helping business owners build results-oriented marketing strategies for years – and their advice has helped marketing teams work harmoniously with the rest of the company.
What you will gain:
Meet Heidi & Karen:
Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials, and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.
Working with both RoofersCoffeeShop and HJE Consulting, she can focus on supporting overall marketing strategies, sales success, and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.
Ellsworth consistently writes for RoofersCoffeeShop and is a contributor to Professional Roofing, Florida Roofing Magazine, Carolinas Contact, and Western Roofing, Siding & Insulation Magazine. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association, Roofing Technology Think Tank (RT3), and National Women in Roofing (NWIR) which she is a founder.
Karen Edwards has been a marketing professional for 30 years and has focused the past 20 years on marketing for the construction industry. Having worked at both Carlisle Syntec and EagleView, she has led prominent industry marketing and contractor marketing programs. Karen now owns her own consulting business, Casimir Group. This allows her to follow her passion for the roofing industry, serving as the editor for RoofersCoffeeShop®, while also working with roofing contractors and manufacturers across the country in addition to her engagement with prominent industry groups including National Women in Roofing and Roofing Technology Think Tank (RT3). She writes for RoofersCoffeeShop® and industry publications including Roofing Contractor Magazine, Western Roofing, and Florida Roofing Magazine. She has served on and chaired committees on several roofing association boards including the Florida Roofing and Sheet Metal Contractors Association.
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