September 17, 2020
By Andrew Smith

[Podcast] Successful Selling Means Focusing on the Why | A Conversation with Michael Lyons

Episode 4: Corporate Sales Trainer Michael Lyons

Michael Lyons from Long Roofing joins the podcast as he and Tom discuss his climb through the company to his current position as corporate sales trainer. Having graduated with two degrees during the height of the 2008-09 recession, he started his career as a window sales rep and hasn’t looked back. Michael explains his approach to selling and how he trains sales reps to be successful by always focusing on the why. They also dive into what role technology plays and how even small companies can ensure proper training while not investing large resources.

The Guest Speaker!

Mike Lyons has been in the home remodeling world since 2010 and united with the Long Roofing® team in February 2013.  

With Long Roofing, Mike has an array of experience beginning as a successful product specialist, becoming a top team manager, and now as corporate sales trainer.    

As corporate sales trainer, Mike hires and educates the new product specialists by conducting training to ensure their clients receive all the necessary information to make the most informed decisions on their homes.   

Mike also helps develop company-wide goals, individual goals for each product specialist, and training with all sales personnel.  With the guidance of Mike in this leadership role, we are able to ensure each product specialist embodies Long Roofing’s values and mission to guarantee the greatest customer experience.  

Our Host!

Thomas Basch, Strategic Partnership Manager at Leap. Starting in this industry 20 years ago, Tom never realized what went into making a home-improvement business successful. Now, having met with thousands of contractors, helping adopt technology and watching them grow, he’s excited to invite in a variety of guests

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Please listen, learn, and most importantly enjoy! We appreciate reviews and ratings so these resources can be useful to more business owners and colleagues in the home improvement industry. Feel free to reach out to marketing@leaptodigital.com with suggestions on new podcast topics that you would like to hear!

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About Leap

Leap is transforming the home services industry as the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting and real-time communication. Created by veteran home services professionals, Leap’s application helps businesses eliminate errors and increase efficiency by simplifying and automating the day-to-day sales process. To learn more, click below.

This blog post reflects the opinions of the author and may or may not reflect the opinion of Leap (Leaptodigital.com).