October 4, 2020
By Andrew Smith

[On Demand] Unforeseen Success Through Cause Marketing!

A recent study shows that 86% of American’s would rather do business with companies that are doing good and giving back to their communities. Hear the story of Charles Antis, Founder and CEO of Antis Roofing, on how his journey of having premature twins has led to the roofing industry adopting over 165 Ronald McDonald Houses across the country by members of the NRCA and getting involved with many other organizations in his community.

Click here to watch on-demand!

Charles Antis gives a brief overview of his high-energy on-demand webinar!

His activity in the community has resulted in great things for his business. Learn about the impact cause marketing has made on his business and his community – and allowed him to completely eliminate their external marketing spend for the last 4 years!

Meet Charles Antis

Charles Antis

A well-respected and widely known roofing expert, entrepreneur, and humanitarian, Charles has become one of the most trusted names in the roofing industry countrywide, as well as an inspirational business leader championing social corporate responsibility.  Antis Roofing & Waterproofing celebrated its 30th Anniversary in 2019, or as Charles would say, “for over 30 years, we’ve been keeping HOA families safe and dry!” 

Charles has served for over ten years on many national and local boards for well-known organizations including the National Roofing Contractors Association (NRCA), where he co-initiated the national adoption of all 165 Ronald McDonald homes across the country. He is also a board member of The Roofing Alliance for Progress.  Locally, Charles serves on the Orange County Habitat for Humanity (Habitat OC), through which Antis Roofing & Waterproofing has donated every roof installation of every home built by Habitat OC since 2009 – over $1M in “in-kind” donations, along with Eagle Roofing Products. Charles also serves the following organizations: 

  • Ronald McDonald House Orange County Board of Directors; Co-Chair of the Capital Campaign, raising over $8 million of the $12 million to double the size of the house; Chair of the Rock the Socks campaign 
  • California State University Fullerton Center for Leadership Board of Directors 
  • Orange County United Way Board of Directors and United 2 End Homelessness Executive Council 
  • OneOC External Advisory Board 

Charles has been the recipient of many prestigious national awards, including the American Red Cross Corporate Hero Award and a Civic 50 honoree of the most community minded companies in Orange County in 2019.  He was awarded in 2018 with the Business of the Year from the Greater Irvine Chamber of Commerce and the CACM Vision Award for Corporate Social Responsibility.  In 2017, Antis was honored as US Chamber of Commerce Foundation’s Best Corporate Steward, Small and Middle-Market Business, and he was also named as National Philanthropy Day Honoree, Outstanding Corporation or Business, Mid-Size; the Civic 50 Orange County Emerging Company award; and received the top honor with the CNA Insurance/National Roofing Contractors Association (CNA/NRCA) Community Involvement Award. Charles has also sponsored the Community Corner at the Anaheim Ducks arena since 2017, donating over 50,000 seats each year to nonprofit organizations.  

Charles Antis is a master story teller and sought-after speaker, panelist, podcast and radio show guest.  He was featured in 2018 as the keynote at the Irvine Chamber of Commerce Legends and Leaders breakfast; and at the US Chamber of Commerce Corporate Citizenship Conference in Washington D.C. The Antis “model for giving – give to grow” has been featured in two books:  “How Goodness Pays” written by Paul Batz with Paul Hillen; and “Unlocking High Performance” by Jason Lauritsen. He will be featured in two more coming out this year by Bea Boccalandro and Ryan Gottfredson.  

As a proponent of multi-tenant housing ownership education, Charles served for more than 20 years on the Education Committee of the Community Associations Institute (CAI), teaching maintenance responsibilities to board members and community managers. He is a former 10-year member of Vistage 390. He attended Brigham Young University and lives with his wife and children in Irvine, California.

Click here to watch on-demand!

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