2021 Small Business Guide for the Home Improvement Industry

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Over the last year, small business owners have been resilient, pivoting, and adapting their business models to navigate continually changing conditions. As we head into the busy spring season, there are potential new opportunities to take advantage of and ways to adapt to challenges you may face. 

Hear Rieva Lesonsky, nationally-known speaker, best-selling author, and authority on entrepreneurship in this free webinar as she discusses business trends that are likely to dominate in 2021, along with tips on how to position your business for growth! 

  • How to adopt technology to streamline your business and improve the customer experience 
  • Leadership tips for recruitment and employee retention  
  • Internal and external communication strategies  
  • Reputation management for home improvement  

Meet the Speaker!

Rieva Lesonsky is president and CEO of two companies that focus on small business and entrepreneurship—GrowBiz Media and SmallBizDaily.com, an award-winning small business website. She’s a nationally-known speaker, best-selling author, and authority on entrepreneurship who has covered the industry for more than 40 years. Before starting GrowBiz Media, she was the long-time editorial director of Entrepreneur magazine. Lesonsky has written several books about small businesses, including the best-selling Start Your Own Business.

Lesonsky regularly writes about small business and entrepreneurship, has a weekly podcast devoted to small business issues, and consults with and produces custom content for corporations targeting entrepreneurs and small business owners.  

Lesonsky has appeared on the Today Show, Good Morning America, CNN, The Martha Stewart Show, and Oprah. 

Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years and was named a Small Business Media Advocate and a Woman in Business Advocate by the SBA. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award, and she received the prestigious Lou Campanelli award from SCORE. She was named one of publishing’s top innovators and inducted into the Business Journalists Hall of Fame.

Rieva Lesonsky