March 23, 2021
By Andrew Smith

Leveraging Data To Get The Right Customers

Join David Moore of Pella Windows and Doors Dallas Fort Worth and Chris Rice of improveit360 for a purposeful discussion about leveraging data to find the right customers for your business. Topics include how contractors can collect and leverage data to target ideal customers, train their sales team, and build long-term value for their company.

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Discussion Topics

  • Providing training to your salespeople to help them with negotiations
  • Using your customer data to tailor fit effective communications
  • Combatting external forces that challenge your business timelines, such as supply chain and material shortage
  • Aligning your premium product with the right prospective customers

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