The Marketing Mixing Bowl | Our Conversation with Vicki Kiger

Episode 20: The Marketing Mixing Bowl

In this episode, we’ll learn about the winning strategies Vicki and the team at Exterior Source have implemented, what they’re doing to reach today’s consumers, and the changes she sees coming in the future. We’ll also discuss her unique background, the lessons she learned along the way, and how she became one of the first advertisers on a little-known company, HGTV.

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The Guest Speaker!

Vicki Kiger is the Marketing Director of Exterior Source, a Virginia company specializing in exterior home improvements in the Richmond, Hampton Roads, and Roanoke areas.  Vicki handles branding, advertising, social media, website management, digital campaigns, public relations, and community events.  She has been a board member of the Chesterfield Chamber of Commerce and Greater Southport Business Association. 

Our Host!

Thomas Basch, Head of Customer Experience at Leap. Starting in this industry 20 years ago, Tom never realized what went into making a home-improvement business successful. Now, having met with thousands of contractors, helping adopt technology, and watching them grow, he’s excited to invite in a variety of guests

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Please listen, learn, and most importantly enjoy! We appreciate reviews and ratings so these resources can be useful to more business owners and colleagues in the home improvement industry. Feel free to reach out to marketing@leaptodigital.com with suggestions on new podcast topics that you would like to hear!

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About Leap

Leap is transforming the home services industry as the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting, and real-time communication. Created by veteran home services professionals, Leap’s application helps businesses eliminate errors and increase efficiency by simplifying and automating the day-to-day sales process.

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This blog post reflects the opinions of the author and may or may not reflect the opinion of Leap (Leaptodigital.com).