October 14, 2021
By Ashish Sanal

Facebook has changed – Best practices to setup and start running ads

Do you know how to connect your Facebook Account with your website domain? Do you know if your ad results are accurate? And what’s changed with the iOS Updates?  Join Taverlee Laskauskas and Emma Marzullo of Brand 3 along with Andrew Smith, Senior Marketing Manager at Leap as they discuss everything new with Facebook advertising.

Key Takeaways: 

  • Facebook has changed – Best practices for setup before you start running ads
  • Campaign Types – Optimize for what you need, not just what you want
  • Ad Metrics – What matters vs what looks good

Meet the Presenters!

Tav Laskauskas

Tav has been working in the digital marketing field for 5 years, developing content strategy for multiple brands on both the local and national level. Her background in both psychology and dance helps her develop effective strategies that work to optimize the user experience. She is passionate about social media marketing and helping brands share their essence authentically with the world.

When she isn’t creating marketing solutions or choreography, she is mom to two active boys, wife to Zachary, knitter, cat lover, and tea aficionado.

Emma Marzullo

Emma is one of our social media coordinators and a recent graduate from Towson University. Growing up in the rise of social media made her realize this is something she wanted to make a career of and she is just getting started! She continues to grow in her education after school with help from the Brand3 team.

A fun fact about Emma is she loves all things in the beauty industry and could spend hours watching Youtube make-up videos.

Her personal tagline is “Live and let live.”