AmeriFirst Finance Overview

AmeriFirst Home Improvement Finance, LLC is a privately-owned company with over four decades of history originating and servicing home improvement loans. Their high-touch origination and servicing strategies set them apart in the industry and their principles have over 100 years of combined experience.  To date they have originated over $2.6 Billion of consumer loans!

Underwriting Details

  • Zero Merchant Fee Programs available
  • Up to 15-year terms
  • Up to $80K loans
  • Staged-Funding Available for better cash flow
  • Installment loans so no hidden interchange fees
  • Same-as-Cash options available
  • Mobile app with fast decisioning and a paperless process
  • ACH payments to contractors within 24-28 hours


30 years

of originating and servicing consumer loans



of consumer loans

Executive Management team has over

100 years

of combined experience

Why We Partnered


  • Customer-first mentality throughout their org
  • Some of the most competitive products we’ve ever come across
  • Focused on long-term partnerships with contractors, businesses, and direct to customers
  • AmeriFirst has a dare to be great mentality that pushes both Leap and their customers to grow
  • AmeriFirst loan products + Leap as the sales vessel = unstoppable!


  • Leap’s technology is the best out there for a multitude of Home Improvement verticals
  • It was designed by an in-home sales representative who knows what functionality contractors want and need
  • The innovative leadership is full of ideas and are simply a pleasure to work with
  • Mutual customers, mutual success

Benefits to You

Real-Time Credit Approvals

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Integrated Lending
Integrated Lending

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Error-Free Payment Calculations
Error-Free Payment Calculations

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What AmeriFirst Says

Leap has done an amazing job of creating a platform that can automate and manage virtually any business function for contractors. Our partnership with Leap gives those contractors access to paperless finance options at the point-of-sale that allow them to close more sales during the first visit. With zero merchant fees available, APR’s as low as 6.99%, terms of 180 months and staged funding as options, Leap & AmeriFirst are here to help you grow your business and satisfy many more customers.”

Michael Fredricks – Senior Vice President, AmeriFirst Finance