Exterior home remodeling sales give residential contractors the ability to showcase their craftmanship and grow their business. From sprucing up facades to upgrading outdoor living spaces, various remodeling options cater to homeowners. So, how can you effectively pitch your services and secure more projects.
In this guide, we’ll explore the different types of exterior remodeling projects, dive into the sales process, and highlight tools that can streamline your efforts. Ultimately, this will help contractors maximize their revenue potential while creating a winning culture within their sales team.
Types of Exterior Home Remodeling Projects
Exterior remodeling and renovations can drastically improve the curb appeal of a home. Moreover, these projects can add value to the home and serve as solutions and improvements to aging homes.
In many cases, a contractor specializes in one or two specific services. However, many companies are expanding their offerings due to the competitive home improvement market.
For example, the most common exterior home remodeling projects include:
- Siding Replacement: Siding replacement involves refreshing a home’s exterior by installing new siding materials. Vinyl, fiber cement, wood, and engineered wood are popular choices. And each offers unique aesthetics and durability. Contractors should emphasize the benefits of siding replacement, such as improved insulation, enhanced protection against the elements, and increased property value.
- Roofing Upgrades: Roofing upgrades are essential for maintaining a home’s structural integrity and safeguarding against leaks and damage. Asphalt shingles, metal roofing, and clay tiles are common options. Highlight the importance of timely roof replacements to prevent costly repairs during your exterior home remodeling sales process.
- Window and Door Installation: Installing new windows and doors can enhance energy efficiency, security, and aesthetic appeal. Educate homeowners on the latest advancements in window and door technology, such as energy-efficient glazing and smart lock systems. Highlight potential cost savings on energy bills to incentivize homeowners to invest in these upgrades.
- Deck and Patio Construction: Deck and patio construction extends outdoor living spaces, providing homeowners with additional areas for relaxation and entertainment. Showcase expertise in designing functional and visually appealing outdoor spaces tailored to a homeowners’ preferences.
Outside of these core upgrades, there are many other exterior projects that contractors can profit from. This includes gutters, garage doors, welcoming porches, and landscaping.
Exterior Home Remodeling Sales Process
No matter how great your craftmanship is, you still must win the job through your sales presentation. In fact, your exterior home remodeling sales process is what can set you apart from the competition.
- Initial Consultation: The sales process typically begins with an initial consultation. Assess the homeowner’s needs and preferences, evaluate the scope of the project, and provide estimates. Active listening and effective communication are essential during this stage to build rapport and trust.
- Proposal Presentation: Once the initial consultation is complete, contractors prepare proposals outlining the scope of work, materials, timeline, and costs. Presenting proposals in a clear and visually appealing manner can help homeowners better understand the project and make decisions.
- Negotiation and Agreement: During the negotiation stage, contractors may need to address any concerns or objections raised by homeowners and adjust the proposal accordingly. Flexibility and transparency are key to reaching mutually beneficial agreements that satisfy both parties.
- Contract Signing and Project Commencement: Once an agreement is reached, contractors finalize contracts and obtain homeowners’ signatures. Clear and concise contracts outlining project specifications, timelines, payment schedules, and warranties are crucial for avoiding misunderstandings and disputes later.
With the contract signed, the project can commence as scheduled. But as you can see, there are many key steps to secure a job. You must be ready to address pain points and adjust your pitch.
In the modern sales era, new technology is helping contractors win deals quickly and efficiently. Furthermore, software has become the most professional way to present your services during a sales appointment. It’s a modern approach that resonates with homeowners and saves everyone time.
Actionable Tips for Increasing Sales
Closing deals in exterior home remodeling sales requires a combination of strategic planning, effective communication, and relationship-building skills. Therefore, here are some actionable tips to help contractors increase their success rate in closing deals with homeowners:
- Build Trust and Rapport: Establish trust and rapport from the initial contact. Take the time to listen to their needs, address their concerns, and demonstrate expertise in the field. Build a strong relationship to significantly increase the likelihood of homeowners choosing your services over competitors’.
- Educate Homeowners: Take the initiative to educate homeowners about the importance of maintaining their home’s exterior, the potential cost savings, and the aesthetic enhancements.
- Provide Transparent Estimates: Transparency is key when providing estimates for exterior home remodeling projects. Clearly outline the scope of work, materials, labor costs, and any additional fees upfront to avoid surprises.
- Offer Financing Options: Affordability is often a significant concern for homeowners considering exterior home remodeling projects. Offering financing options can make your services more accessible and attractive to a wider range of homeowners.
- Follow Up Promptly and Persistently: Promptly follow up with homeowners after initial consultations or proposal presentations to address any questions or concerns they may have. Be persistent in your follow-up efforts, but also respect homeowners’ preferences and boundaries.
- Provide References and Testimonials: Social proof is a powerful tool for building credibility and trust with homeowners. Provide references and testimonials from satisfied customers who have previously engaged your services. Positive reviews and word-of-mouth recommendations can significantly influence homeowners’ decision-making process.
By implementing these tips and strategies, contractors can improve their chances of closing more deals with homeowners. By focusing on building relationships, providing value, and addressing homeowners’ needs, contractors can win more business in this competitive market.
Tools for Closing More Exterior Home Remodeling Sales
With the right tools, you can take your exterior home remodeling sales to the next level. And this is across the board, from your closing rates to your profit margins.
The goal of software is to streamline the entire sales journey. You need to be able to manage the lead as it comes in, send out communications, set appointments, and win the job with a great proposal and presentation. In addition, you need to have control over your pricing to ensure your reps aren’t underselling a job or offering products that are no longer available.
- Point-of-Sale Software: Point-of-sale software automates the tasks and presentations when you meet with a homeowner at the kitchen table. You can generate accurate estimates, present proposals, and create digital contracts all within the software. With database features and dropdown lists, contractors can quickly produce comprehensive estimates that account for labor, overhead, and profit margins.
- Customer Relationship Management (CRM) Software: CRM software allows contractors to efficiently manage leads, track interactions with customers, and nurture relationships throughout the sales process. And with the right remodeling CRM, features include project management, subcontractor management, and more.
By maintaining a central location for customer information and communication history, contractors can personalize their sales approach and follow up with leads in a timely manner. As a result, this increases the likelihood of closing deals.
You can also centralize project details once the job begins. These tools enable contractors to track project progress, communicate effectively with homeowners and subcontractors, and ensure timely completion of projects.
Win More Business with Leap
It’s clear that mastering the art of exterior home remodeling sales requires the right tools and strategies. And that’s why Leap has built software that brings it all together in one, easy-to-use application.
With SalesPro, the entire customer journey is streamlined in the palm of your hands. You can create digital estimates, quick contracts, and handle all your communications through the software. Better yet, you can automate repetitive tasks and control pricing from anywhere. You can focus on winning the job while the software does the heavy lifting for you.
Leveraging the right tools can boost your exterior home remodeling sales and help you achieve sustainable growth. And there’s no better point-of-sale software in the industry! To learn how SalesPro can transform your business, fill out the form below and schedule a quick demo!
