Creating Value with Your Brand
In this episode of ProTalks , Danielle Basch sits down with Heather Heydet, Founder and CEO of Marketeks. Together, they discuss the importance of brand marketing for home improvement businesses, value-based selling, and how to align your team around your brand promise to deliver a better customer experience.
Episode: 007
Location: Columbia, MD
Guest: Heather Heydet
In This Episode
Heather Heydet shares her journey through consulting for big-name brands like Walmart, Keebler, Progresso and more to launching her own company working with small and mid-sized businesses. She discusses brand marketing, the importance of differentiating your brand, and centering your marketing and selling strategies around values.
“Quality to me, is something anyone can say. Anyone can say how many years of service they’re in, and to what degree is that important? But if someone can promise me a very specific experience, that resonates and makes me go, ‘that’s different. I’ve had remodeling done, but I’ve never had it like THAT, and that’s what I want.’
Those are the stories that make people say uh huh, I’m interested.”
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These are the Leap features that equip and empower teams for success within from lead to final payment.
Bring it All Together
Manage more in one place, from leads and estimates to project workflow and communication.
Do it All Your Way
Flexible features that adapt to your business today and what you need it to be in the future.
Get the Help You Need
Guidance from a team that’s actually been in your shoes and makes your success their priority.
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