Home improvement marketing experts recently shared some tips on how to scale your business and succeed in today’s economy. Check out what the experts had to say about face-to-face contact, referrals, market share, and more.
Face to Face Contact: From canvassing to repeat business, what are the top channels companies use to scale marketing?
According to Chris Williamson of Tony Hoty Training and Consulting the “top channels companies can use to scale their marketing involve face to face contact.” These include:
Tony Hoty Training and Consulting:
If you need expert advice, cutting-edge strategy or process improvement for your company’s lead generation efforts, Tony and his team can help. Through on-site training and execution or remote coaching and support, this dynamic team of seasoned professionals has the knowledge and experience to take your organization to the next level.
Companies that scale successfully have figured out how to do two things:
Pete Dabbelt from gFour Marketing says, “customer experience doesn’t show up on your balance sheet, but it provides awareness and opportunity to scale.” He believes these two things you need to do scale and adopt in today’s economy:
gFour Marketing:
Since 2009 gFour Marketing Group has been the secret back-office marketing team for hundreds of home improvement businesses just like yours. You get the customer, and we’ll help you turn that customer into more repeat sales, more online reviews, and more referrals!
“If you don’t have leads, what the hell are you doing?”
Nathan Tebedo of ContractorCoachPro says the gross marking percentage that you should be ready to invest if you are looking to scale are based off these two things:
ContractorCoachPro:
ContractorCoachPRO is the only contractor coach or consultant that takes a holistic approach to your business. We have the experience to help you win! Control. Growth. Freedom. How to get control of your business so it can grow, and you can achieve freedom. Get control of your business, stop letting it control you!
Economic downturn, leading your business to success with your marking program.
Doug Schatz’s of Socius explains, “Maintaining your marketing during uncertain times is important because your competition may reduce or stop their own marketing, and that gives you an opportunity to increase your market share.”
Socius:
Socius Marketing has been a leader in cutting edge digital marketing solutions for builders and contractors since 2006. With a team of over 100 specialists, we bring decades of experience to every website and marketing campaign we launch. Call us to find out why our data-based decision-making helps transform large and small businesses alike.”
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