By Corey Mann
When to Implement Technology into Your Roofing Business
The roofing industry is changing. In fact, entrepreneurs are implementing technology into their roofing businesses before they even schedule a single job. So, how do you keep up with the competition? And when is the right time to implement technology into your roofing business? Let’s take a closer look at why CRMs and contractor sales software can take your business to the next level.
Why Should Roofers Implement Technology into Business?
For roofing contractors, time is money. And the more time you have, the more jobs you can schedule and complete. That’s why sales automation and customer relationship management have become the new standard.
Producing paper contracts, estimates, and ordering materials often lead to errors that cost your company money. Moreover, it’s not an efficient or repeatable process. For example, it’s common for a sales rep to underprice a job, offer too big of a discount, or even order the wrong materials. And in some cases, this is simply due to unintelligible handwriting on a paper contract.
By automating your sales and utilizing CRM software, you can eliminate these errors altogether and bring more clarity to your business. If you decide to implement technology, you’ll be able to streamline your process and build more trust with customers.
“These products have been built based on the industry’s input,” Leap CEO, Patrick Fingles, said on the Roofing Roadtrips Podcast by Roofers Coffee Shop. “It really helps clarify the process.”
That’s exactly why roofing contractors are transitioning to sales software and CRMs. You gain more control over your business and can focus on the things that matter most.
“If you think about all the things the technology does for you, it allows you to then focus on hiring the right people, generating the lead, and making sure the install goes well,” Patrick noted. “Not sitting there doing paperwork, writing contracts, or ordering materials. The more of that you can automate, the more you can focus on the key areas, which is more leads and better installs. That’s what scales businesses.”
Moving Forward with New Technology
It’s clear that new technology is moving the industry in the right direction. And it’s also creating more competition.
“The young entrepreneurs who are coming into roofing wouldn’t even think about doing it without technology,” Roofing Roadtrips host, Heidi J. Ellsworth, said. “It’s leaving some of the people more in the middle that don’t think that way. They’re getting left behind.”
Automation is bridging the gap between the contractor and the homeowner. It’s saving everyone time and providing a more professional process. Customers want clear product and pricing information. The software does just that, and you have total control over making changes within the application.
In addition, the entire customer journey is now at your fingertips. The software can support you from the initial lead to the inspection, contract, and completion of the job. That’s why so many contractors are beginning to implement technology into their business. These all-encompassing sales tools are making operations more effective and leading to more jobs.
“Technology like JobProgress and Leap helps you establish processes and systems that otherwise you are trying to figure out on your own,” Heidi added.
Can Leap Help Your Roofing Business?
Leap provides an industry-leading sales software for roofing contractors. Furthermore, we have a network of partners that complement Leap’s application to provide further value to your business. This includes measurement tools, new imaging technology, manufacturers, marketing, finance, and more. For example, we recently partnered with GAF QuickMeasure ™ to provide Leap users with 3D rendering and aerial roofing measurement technology.
In general, sales automation makes the experience better for everyone. Your sales reps will save time and commit less errors. Leadership will have more control over pricing and the fluidity of operations. Your office staff will have better communication with customers and sales reps. And the customers will have a more professional experience that helps you build trust and brand recognition within your service area.
In fact, this simple upgrade to your sales process will help you schedule more jobs and drive higher margins. If you’re ready to implement technology into your roofing business, fill out the form below to schedule a quick, 15-minute phone call with one of our experts.