Scaling Your Roofing Business
On this episode of ProTalks, Jon Marigliano sits down with Carnie Fryfogle III of CR3 American Exteriors. The two talk about the ambition of scaling a roofing business, what that process looks like, and how CR3 American Exteriors overcame challenges to reach $14.7 million in 4 years of business.
Episode: 005
Location: Columbia, MD
Guest: Carnie Fryfogle III
In This Episode
Carnie Fryfogle III has a picture of himself at 3 years old, holding a hammer, nails and 2x4s. Coming from a multi-generational family construction trade, he had big goals to scale the family business, and dove into it at 20 years old. He shares his perspective on what scaling a small roofing business to a national franchise looks like, how to handle growth stages, and how to create an infrastructure early to support business success.
“The few that end up doing very well and seeing great success over the term of their career or their life, those people realize ‘Every roadblock I go through, there’s one or two competitors that are dropping off at that roadblock.’
When we’re growing, and it’s painful and we’re dealing with all these different challenges every single day, week, month, year… the more we progress and knock those down, there’s going to be people coming with us, but there’s going to be a boatload of people who fell off because they faced some adversity.”

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