Technology, Data, and Branding | The Story of Cochran Exteriors

Episode 8: Technology, Data, and Branding

Tom welcomes Ross Cochran to the show to discuss how he got Cochran Exteriors started with his father over a decade ago in Indianapolis, Indiana and how the business has boomed to a profit of around $20 million annually. Ross explains the two contributing factors for why the organization has been so successful, the biggest challenges he’s overcome, how he’s used his marketing background to build a solid foundation for their brand and how they continue to exceed customer expectations with a top-notch sales presentation.

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The Guest Speaker!

Ross Cochran, interned for a roofing company in college and learned all the ins and outs of the roofing industry. This is when he noticed there was a lack of professionalism in the roofing industry. When Ross graduated college, he moved to Cincinnati and worked for a freight company. While he was home visiting family in Indiana, he realized he missed the construction industry. Ross moved back home shortly after and co-founded Cochran Exteriors with his father John, determined to focus on going above and beyond for their customer base.

Our Host!

Thomas Basch, Strategic Partnership Manager at Leap. Starting in this industry 20 years ago, Tom never realized what went into making a home-improvement business successful. Now, having met with thousands of contractors, helping adopt technology and watching them grow, he’s excited to invite in a variety of guests

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Please listen, learn, and most importantly enjoy! We appreciate reviews and ratings so these resources can be useful to more business owners and colleagues in the home improvement industry. Feel free to reach out to with suggestions on new podcast topics that you would like to hear!

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About Leap

Leap is transforming the home services industry as the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting, and real-time communication. Created by veteran home services professionals, Leap’s application helps businesses eliminate errors and increase efficiency by simplifying and automating the day-to-day sales process.

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