As we reach the end of 2022, we’re looking back at the key takeaways for roofing contractors. It was a big year, and new trends are driving the industry forward. In addition, roofers came together at events across the country to connect. Let’s take a look at the highlights of 2022 that may help you find more success in the new year.
Roofing Contractor Trends from 2022
According to IBIS World, the market size of the roofing industry has grown 2.2% per year on average between 2017-2022. That’s steady growth over the past five years. And as a result, roofing companies are finding new ways to become more efficient and make more money. For example, the key takeaways for roofing contractors in 2022 include:
As you can see, the industry is moving in the right direction. In fact, it’s happening faster than ever before. That’s why it’s important for contractors to implement new strategies that improve workflow and customer satisfaction. Let’s dig a little deeper into each key takeaway below.
Automating Sales
Paper contracts are becoming a thing of the past in the roofing industry. The transition to automated sales is well underway and it’s revolutionizing the way roofers interact with customers. By utilizing sales software, contractors are saving time, eliminating paper errors, and driving higher margins.
Point-of-sale software and CRMs are giving companies more control over their business. This automation can help you throughout the entire sales process, from the initial inspection to the estimate, contract, and actual work.
In addition, presenting pricing to customers has never been easier. And you can access all your measurements and materials on the go. You’re now spending less time travelling back and forth from the office and more time scheduling new jobs.
Improvements to Onboarding New Employees
A challenge for roofing companies has always been training new employees and sales reps. However, onboarding is improving due to this new technology. Due to automation, roofing contractors can create a repeatable sales process. This doesn’t just eliminate errors, but it also helps you train new sales reps with ease.
You no longer have to spend week after week training new employees about your processes, pricing packages, materials, and so on. With sales software, you can plug new employees into your system and quickly onboard them. Everything is right there in the application. Navigation is simple, and you can easily access everything you need to know directly from the app or your computer.
In general, streamlining the sales process became a focal point for roofing contractors in 2022. And as a result, it’s also helped these companies hire, train, and retain employees.
Customer Experience and Communication
The customer experience is evolving right alongside the sales process. Specifically, potential customers want clear and concise pricing and information about materials and timelines. Follow-ups and communication overall are more important than ever before.
By going digital, you have built-in tasks and communications that ensure you never fall behind on a job. A customer won’t be left behind, and you’ll be able to look back at all your previous interactions throughout the process.
This is helping roofing contractors build trust and close more jobs. Furthermore, a more professional and clear sales process often leads to upsells and more revenue for your business.
New Technology and Tools
Outside of sales software, new technology and tools are more readily available to roofers. For instance, drone technology has become a popular choice for contractors.
“Drones allow you to hire successful sales professionals who have no interest in climbing a roof,” said Kevin Wunder, Chief Revenue Officer of Loveland Innovations, at the International Roofing Expo (IRE) in 2022.
Technology is making everything easier for the roofing industry, and this includes taking measurements, managing sales, and even providing pricing packages and financing options.
At Leap, we have partnered with various industry leaders that complement our software to provide you with further value. Our partners strive to help you get the most out of your daily efforts. We’ve seen major improvements in 2022, such as aerial imagery and 3D modeling technology. We’ve also partnered with GAF QuickMeasure ™ to provide quicker, more accurate roof measurements and 3D renderings.
Roofing Market Growth in 2022
According to the same IBIS World report mentioned above, the roofing market size (based on revenues) hit $56.7 billion in 2022. That’s quite impressive, and expectations suggest this number will continue to grow.
However, the report also notes that one of the major negative factors affecting the industry is high competition. There are more than 120,000 roofing contractors in the nation, according to the Bureau of Labor Statistics.
To overcome high competition, it’s important to stay ahead of the roofing industry trends. Companies that fall behind will lose out on potential jobs in their service area. That’s why so many contractors are looking for new technologies and software to improve all aspects of their business.
Learn More about Leap’s Point-of-Sale Software
Leap is dedicated to helping the roofing industry thrive in 2023. With Leap’s point-of-sale software, you can scale your roofing business and gain better control of your sales.
Your sales reps will have more confidence and your customers will have a better experience. To learn more, fill out the form below and schedule your very own 15-minute demo with one of our experts. Leap is proud to have worked with so many roofing contractors in 2022 and we look forward to helping you shore up your sales process for the coming year.
