Leveraging Data To Get The Right Customers

Date/Time: Tuesday, March 30th 2021 at 1:00 PM ET

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Contractors are inadvertently collecting a plethora of data every day through their CRM systems, marketing platforms, canvasing, and appointments. But how much data collected goes unused? Why not leverage your data to make targeted business decisions and right your right clients?

Join David Moore of Pella Windows and Doors Dallas Fort Worth and Chris Rice of improveit360 for a purposeful discussion. Topics include how contractors can collect and leverage data to target ideal customers, train their sales team, and build long-term value for their company.

Discussion topics include…

  • Providing training to your salespeople to help them with negotiations
  • Using your customer data to tailor fit effective communications
  • Combatting external forces that challenge your business timelines, such as supply chain and material shortage
  • Aligning your premium product with the right prospective customers

Meet the Speakers

Chris Rice
Director of Enterprise Sales

Chris Rice has been a Sales Manager with improveit 360 since 2016.  With over 20 years of sales experience spanning advertising, Heathcare It and SaaS sales management. In his current role, he takes a highly consultative approach to help home improvement companies see how improveit 360 can streamline processes and increase sales.   With a passion for helping others succeed, the best part of his job is having the opportunity to speak to business owners to help them better understand the positive impact the right technology can have.

David Moore
General Manager- Marketing & Business Development 
Pella Windows and Doors Dallas Fort Worth

David Moore joins the discussion from the contractor side as he is the General Manager of Marketing and Business Development for Pella Windows and Doors Dallas Fort Worth. He attended undergrad at Drake University and Graduate School at Northwestern University. Moore has spent his 25+ career in marketing & sales leadership roles with Ethan Allen Inc. & Pella Corporation. Joined Pella Windows & Doors, Dallas – Fort Worth in 2018. Served as Pella Corporation’s representative for the National Association of Home Builders (NAHB), NARI & the Remodeler’s Futures Program (Harvard)  for many years.