Strategies to Consistently Generate Revenue | Our Conversation with Michael Strmac

Season 2: Episode 10 – Strategies to Consistently Generate Revenue

On today’s episode I’m joined by Michael Strmac, founder of Universal Windows Direct. Join us as we discuss his start in the industry, what he’s done to scale the business from a $3,000 investment to a company that consistently generates north of $100,000,000 a year. We’ll also find out what he sees as the future in demand generation, the social media strategy they’re taking, and the keys to growing your business.

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The Guest Speaker

Michael Strmac started working in the remodeling industry in 1998 where he helped grow his team’s sales to 5 million. In 2000, Michael left to become an entrepreneur and opened a furniture store in Maryland. In the midst of Sept 11th, he moved back to his hometown of Cleveland and in 2002 Michael co-founded Universal Windows Direct in Cleveland and never looked back.

In 2006, Universal Windows Direct opened their first dealership licensee and have since grown to 40 dealership locations. In 2008, they opened their first branch store in Charlotte, NC and now have 9 retail locations and growing. In 2010, Michael was named Ernst & Young’s Entrepreneur of the Year. In 2019, Universal Windows Direct hit $100 million in sales and they are currently ranked #10 on Qualified Remodeler’s Top 500 list!

Our Host

Thomas Basch, Head of Customer Experience at Leap. Starting in this industry 20 years ago, Tom never realized what went into making a home-improvement business successful. Now, having met with thousands of contractors, helping adopt technology, and watching them grow, he’s excited to invite in a variety of guests

Thomas Basch, Leap's Head of Customer Experience

New Episode Every Other Thursday!

Please listen, learn, and most importantly enjoy! We appreciate reviews and ratings so these resources can be useful to more business owners and colleagues in the home improvement industry. Feel free to reach out to with suggestions on new podcast topics that you would like to hear!

Click here to check out the latest episodes!

About Leap

Leap is a point-of-sales software that takes multiple steps in your sales process and puts them in one digital resource. With Leap, you can pitch your company with updated marketing materials, pull aerial measurements into Leap to show how much material is needed, select products, present pricing packages, sign contracts, offer financing, and process payments ALL with the homeowner in a single appointment.

No more… 

  • Spending hours in spreadsheet hell  
  • Errors and Redundancies  
  • Losing Time or Missing Appointments

Leap SalesPro on iPad and iPhone.

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