Customer Story · Kitchen & bath
True North Grew Average Job Value 20–30% With Leap SalesPro
Jonathan Moore has run True North Kitchen & Bath on Leap SalesPro for eight years, growing the company from one office above a Burlingame laundromat into a multi-location remodeling business and a Home Depot Service Provider.
Close Rate Lift
Avg. Job
Value Increase
Industry
Kitchen
& Bath
Location
California
Sales Reps
50-60
Plan
SalesPro
Enterprise
The Challenge
Paper Order Forms and Price Guides Were the Bottleneck
Every appointment ran on paper. A rep’s handwriting could be rough enough that CEO Jonathan Moore couldn’t tell which box a client had ticked, and the design team carried three to five laminated price guides into every home. Losing one meant a rep calling in mid-appointment to ask what to charge, and a price change could take a week to reach the whole team.
“I can’t scale without the technology behind it. That’s really where Leap’s been instrumental.”
Jonathan Moore · CEO, True North Kitchen & Bath
The Outcome
One System Replaced the Paper Chase
Moving off paper didn’t just speed up pricing. It changed how True North sells. Price changes reach the field in seconds instead of weeks. Reps capture the whole job instead of relying on memory, and financing runs through the same system. Together, that’s translated into a five-point lift in close rate and a 20–30% jump in average job value.
One Update, Every Rep, Same Day
When a manufacturer changes a price, Jonathan updates the number in Leap, then sends the team a quick Slack message to refresh their app. Every rep in the field is quoting it correctly within about 30 seconds, a change that used to take a full week.
Full Scope, Not From Memory
Reps used to rely on memory to capture every product and option during an appointment. Now Leap captures the full scope on the spot, and preapproved financing often qualifies homeowners for more than reps planned to quote.
Beyond the Estimate
The System Behind Every Sale
No Room for Misorders
Jonathan can lock any part of the system, so a rep can’t move forward until every detail is correct. That catches mistakes before they turn into a wrong order, not after.
Signed to Ordered in Five Days
True North built its own construction preview on top of the standard contract, so every detail is confirmed and every page is signed before the crew shows up. The moment it’s signed, the ordering sheet generates itself. Five days, sale to order. That’s the cutoff.
Category Cloning Makes It Easy to Scale
Whether it’s a multi-bath remodel or a 20-unit apartment complex, the team builds one design and clones it in a single pass, then adjusts only what’s different from one to the next.
“[SalesPro] stops you from misordering. It stops the he said, she said, which is probably the biggest number one complaint of any contractor in the US.”
— Jonathan Moore, CEO, True North Kitchen & Bath
Integrations
Connected to the Financing and Business Tools Contractors Already Use
Leap connects to lending partners, accounting platforms, and jobsite tools so financing,
documentation, and production stay in sync.
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