Leap
June 19, 2020
By Kelley Quader

[Video] How to Rapidly Scale Your Marketing

The post lockdown comeback is strong and instead of a gradual increase in business, many home improvement contractors are seeing high demand from homeowners for home improvement jobs. There is a unique challenge here. When business is back and there is pent-up demand, you have to shorten your business cycle and get 12 months’ worth of business in the next 6 months to get reach your goal.  

In addition to this, contractors across the country are reflecting on consumer trends and determining how to get the attention of consumers quickly through smart marketing and an efficient sales process. 

To give us the playbook for scaling and compressing our sales and marketing efforts, we are speaking with one of the most successful leaders in the home improvement industry: Brian Gottlieb. 

Brian Gottlieb, Founder and CEO of Tundraland Home Improvements and Renewal by Andersen of Greater Wisconsin, is an inspirational business owner with nearly four decades of experience in sales, marketing, strategy, and business leadership.  

In this video, Brian answers your questions! A few of the ones he answers are: 
 

  • Should we see a second wave of COVID where we have the same sort of restrictions, what would you do differently from the start or how would you prepare better knowing what you do now?
  • What can you do in your business to ensure that you are here for the next 20 years? 
  • How do you bring people back from working remotely? When is the right time? Should some departments stay remote? How do you bring them back safely?
  • How are you handling the onboarding of new employees and getting them familiar with your company? It’s a challenge not to be able to give them a tour and introduce people face-to-face like we did in a pre-COVID environment.

Brian’s mantra as mentioned in a recent podcast: 

“When we look inside ourselves to find out who are we, who are we really, and we apply those principles, that’s when nobody can compete with us and that’s how we built an enormous business.”

Brian Gottlieb

Moderating the discussion is Ted Cozel, Brand Ambassador of Socius Marketing. Ted has regular conversations with many of the top home improvement contractors and will bring these conversations to this webinar. 

Webinar Takeaways:  

  • How does a business make themselves crisis proof?  
  • What was different with COVID-19 vs another crisis? How do you market to successfully continue your business during a crisis?  
  • How do you make sure you get your 12-months worth of business condensed into 6 months?  
  • What new channels do you recommend for marketing?  
  • Do people have to wait for a crisis to make changes to their marketing and sales?  
  • How do people value their employees? How do you recruit? How do you train?  
  • Post-opening trends? What are your homeowners requesting – digital? In-person?   
  • Should we see a second “wave” where we have the same restrictions – what would you do differently? How would you prepare better?  

Meet the Speakers:

Brian Gottlieb
Founder & CEO of
Tundraland Home Improvements

Brian Gottlieb, Founder and C.E.O. of Tundraland Home Improvements and Renewal by Andersen of Greater Wisconsin, is an inspirational business owner with nearly four decades of experience in sales, marketing, strategy and business leadership.

His innovative approach to community-conscious business have not gone unnoticed, as Tundraland has been named the number one best place in Wisconsin to work. In addition to Brian being a Guinness World Record holder, the USA Today’s news network named him “Entrepreneur of the Year”. He was also named “Entrepreneur of the Year” and “Business Person of the Year” by the Chamber of Commerce.

Gottlieb’s goal as a business owner is to create something more than just a home improvement company; the real goal is to create a brand that’s woven into the fabric of a community.

Brian Gottlieb continues to invest in his professional growth. After several years of continued education, he recently became an Alumni of Harvard Business School.

Ted Kozel
Brand Ambassador at
Socius Marketing

Ted Kozel serves as the Brand Ambassador for Socius Marketing specializing in digital marketing and business growth.  His background includes an Economics degree from The University of South Florida in Tampa, as well as extensive sales and consulting experience in numerous industries.  He has taken his experiences and various industries knowledge and helped businesses throughout the world with development, marketing, execution, and implementation of strategy through a one-on-one approach.  Ted has also spoken nationally and internationally for several product groups on how to leverage the techniques, product and education they have learned, and turn them into more business.

About Leap

Leap is transforming the home services industry as the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting, and real-time communication. Created by veteran home services professionals, Leap’s application helps businesses eliminate errors and increase efficiency by simplifying and automating the day-to-day sales process. To learn more, fill out the form below.

This blog post reflects the opinions of the author and may or may not reflect the opinion of Leap (Leaptodigital.com).