By Andrew Smith
[Video] Best Practices for Reputation Management in a Post-COVID-19 World
Reputation management has become an increasingly important consideration in modern times as the internet has made it easy for people to leave their feedback and opinions for other consumers to review. These peer reviews should be taken very seriously, it’s so easy to have one negative review, response or social media message leave a bad impression on everyone who sees it.
In fact, a study by BrightLocal discovered 88% of consumers trust written online reviews from customers just as much as they trust their own peer recommendations!
Now that the economy is starting to open back up from the COVID-19 pandemic, consumers are also turning to the web to see what companies they feel safe doing business with. Reviews matter as consumers do not want to have more contractors than necessary walking through their homes. Now is the time to be thinking about your strategy to develop and grow your online reputation. Watch as we discuss reputation management strategies with special guests Emily Washcovick, Small Business Expert at Yelp, and Carlos Rodriguez, Owner of Mr. Roofing.
Meet the Speakers:
As Yelp’s Chicago based Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators, and marketers through education and networking events. She hosts a series of online and offline events to provide business owners with resources that help them succeed and grow in the world of online reviews. She is also the local Yelp For Business Owners guru in Chicago. She provides training for local business organizations upon request and also regularly takes actionable feedback from the business owner community to the different business owner focused divisions at Yelp HQ.
Prior to joining Yelp back in 2014, Emily oversaw guest experience and large scale event execution at Marriott. She comes from a family of business owners and has a longstanding history of helping business owners learn about the world of online reviews and consumer engagement. In her spare time, Emily works as a mental health advocate and frequently authors pieces and presents about work-life balance, relationships, and the importance of mental health for all.
Carlos is the President and CEO of Mr. Roofing Inc., a group of certified roofing and solar professionals. He oversees the vision, strategy, metrics, and professional satisfaction of Mr. Roofing’s teammates and clients.
Carlos serves on the board of directors of the Roofing Contractors Association of California as well as the steering committee of the Certified Contractors Network – the premier community of successful contractors in the United States. He has led Mr. Roofing for 22 years, during which time Mr. Roofing has established a wonderful reputation in the community as one of the leading businesses in the San Francisco Bay Area. Mr. Roofing has won local and national awards for our installation excellence, training excellence, and consumer protection.
About Leap
Leap is transforming the home services industry as the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting, and real-time communication. Created by veteran home services professionals, Leap’s application helps businesses eliminate errors and increase efficiency by simplifying and automating the day-to-day sales process. To learn more, fill out the form below.
This blog post reflects the opinions of the author and may or may not reflect the opinion of Leap (Leaptodigital.com).