July 2, 2021
By Liz Johnson

How to Transition to Offering Financing

Listen in as Ted Drost of Dividend Finance de-mystifies the common misconceptions many home improvement contractors believe about offering their customers financing options.

We fear that which we do not understand. 

If you are one of the many home improvement contractors that think offering financing options to customers is out of reach or too complex, buckle up for this rapid-fire webinar presentation that will demystify your unnecessary fears. Expert Ted Drost, VP of Strategic Partnerships with industry-renown funding provider Dividend Finance, will cover the central pillars every home improvement contractor needs to know about financing, the implementation process, long-term strategy and benefits, and the future of homeowner remodeling projects.  

Rapid-fire Interview will cover such topics as:

  • Contractor transition process into offering financing options to homeowners.  
  • Dos and Don’ts of home improvement project financing and payments.  
  • Common misconceptions on cash down payments vs. financing. 

Meet the Speakers!

Kate Ratcliffe, Marketing Manager of Partnerships, Leap LLC

Kate Ratcliffe leads the fearless charge of Leap’s Strategic Solutions team fostering collaborative and valued partnerships with the industry’s leading organizations and companies. Based in Baltimore, MD, Ratcliffe is a graduate of the University of Maryland, College Park and has over 10 years of experience in event management, marketing, communications, and strategic partnerships. 

Ted Drost, VP of Strategic Partnerships, Dividend Finance 

Ted Drost is a senior leader who knows how to drive innovation, collaboration, and momentum between the financial services and home improvement industries. Ted is currently Vice-President, Strategic Partnerships with Dividend Finance where he is leveraging his 16+ years of experience in strategic partnerships, business development, marketing, and P&L management to lead the charge in creating and maximizing long-term relationships with home improvement manufacturers, distributors, third-party platforms, and dealer networks.

Prior to joining Dividend, Ted led retail credit card portfolios in home improvement, power sports, furniture, housewares, electronics, luxury goods, and soft goods for several Fortune 500 and multi-national finance services corporations. Early in his career, Ted also spearheaded acquisition and retention marketing for Sears Home Services and its 80-licensee provider network of home improvement companies. His depth of experience across home improvement providers and their partner lenders provide Ted with a unique perspective of the rapidly changing industry landscape.